Design Director 

Model No. Furniture. Oakland CA. April 2021 – April 2025

 Directed creative operations and industrial design teams to implement efficient processes that enabled the most impactful, high-quality designs of physical and digital products. Lead creative innovation by exploring emerging trends, cultural insights, and new digital fabrication formats that kept new products relevant and aspirational. Measured and assessed creative effectiveness, optimizing output to maximize brand and business.. Championed creative consistency across all channels: retail, digital, social, packaging, and events    Designing both direct to consumer and business to business product solutions using computational design and fabrication techniques, products are made domestically, all furnishings are artfully crafted from sustainably sourced woods and materials.